This Isn’t a Highlight Reel. It’s a Reset.
Who I Am
Travel advisor. Content creator. Woman in the middle of her own reset.
I’m Brandi — travel advisor, content creator, and the woman behind The Runaway Reset.
After walking away from corporate life, I expected to feel free — but six months later, I was still burnt out. That’s when I realized it wasn’t just work. I was burnt out on life.
I booked a solo trip to Seattle, and that decision became a turning point.
What started as burnout became a real-time reset. Through travel, wellness, and intentional lifestyle changes, I began rebuilding a life rooted in freedom, alignment, and choice.
The Runaway Reset documents that journey as it’s happening — while also showing how I fund it through travel advising and creative income. My content gives women a clear, honest look at what it takes to start over and build a life on their own terms.
Who I Reach
An audience that isn’t scrolling — she’s planning.
The woman who follows The Runaway Reset is:
- 40 or older and in some form of life transition — divorce, empty nest, career pivot, burnout, perimenopause, or simply waking up to the fact that she wants more.
- Considering or actively planning solo travel, often for the first time.
- Honest about where she is. She’s not looking for a filtered feed — she’s looking for someone a few steps ahead who will tell her the truth.
- Ready to invest in herself: trips, wellness, experiences, tools that help her design the next chapter.
Audience Snapshot
- Primary audience: Women, age 40+
- Top locations: United States, United Kingdom, Canada, The Bahamas
- Gender split: Women 62% Men 37%
- Top interests: solo travel, wellness, perimenopause, personal finance for women, lifestyle design
Content Pillars
Three Through-lines shape everything I create.
01
Reset
The Transformation
The internal work and the outer life redesign, told together. Burnout recovery, perimenopause real talk, mindset shifts, leaving corporate life, daily habits of a woman rebuilding herself on her own terms. This is the emotional center of the brand.
02
Funding
The Real Money Story
How I’m actually paying for this life — creative income streams like delivery driving and flexible work, plus the smart-spending side: points, deals, cruise hacks, and honest talk about what a reset costs. No gatekeeping, no “just manifest it.”
03
Planning
Travel, Designed on Purpose
Intentional trip design through a travel-advisor lens, with a specific focus on solo travel for women 40+. Destination research, safety, home-base scouting, and trips built around clarity, confidence, and alignment — not just bucket lists.
Credibility
Story + consistency + alignment — not raw numbers.
What I bring to a partnership is a real-time story and an audience rooted in intent.
YouTube
Daily video series documenting a real-time life reset. Consistent uploads since March 2026. Currently running 100 Days to 50 — a countdown series to my 50th birthday told in public, in real time.
Short-form storytelling and audience connection through Reels and lifestyle content from the road. Daily reset reminders, travel moments, and the decisions most creators leave out.
TikTok
Short-form travel and reset content for women asking, “Could I actually do that?” Quick hits from the road, real-time reset moments, and the kind of honest takes that make women 40+ hit save.
The Blog — therunawayreset.com
Long-form reflections, trip recaps, and reset resources. Destination guides written through a women-40+ lens you can’t find anywhere else.
The Newsletter — Stay Connected to the Reset
Real-time updates, travel inspiration, and behind-the-scenes moments straight to inbox.
What sets this audience apart
- Growing audience across platforms
- Daily content series (100 Days to 50)
- Strong audience alignment: women 40+ / life reset / solo travel
- High intent — they’re not scrolling, they’re planning
Brand Alignment
The brands I partner with all pass one test.
The Runaway Reset partners with brands that genuinely serve women in transition. That means:
- Travel: tourism boards, hotels, cruise lines, tour operators, booking platforms, travel insurance, luggage and gear
- Wellness & perimenopause: supplements, hormone health, fitness, sleep, mental health platforms, wellness retreats
- Lifestyle & personal finance: banking, points/credit, apps that support flexible income, tools for solopreneurs and creators
- Fashion & beauty: travel-friendly, size-inclusive, built for real women over 40
- Products & services that pass one test: Would I recommend this to my best friend?
I don’t partner with: fad diets, anti-aging fear-based marketing, or anything that sells women a smaller version of themselves.
Ways to Work Together
Three ways to partner with The Runaway Reset.
Sponsored Content + Ambassadorships
Paid brand integrations for one-off campaigns or ongoing multi-month or annual relationships. Campaign strategy, concept development, and delivery across my channels.
Hosted Trips & Press Trips
I travel with tourism boards, hotels, cruises, and tour operators to create authentic documentation of the destination or experience — from a woman 40+ solo-travel perspective that’s underrepresented in travel media.
Affiliate Partnerships & Product Gifting
Ongoing affiliate relationships with brands I naturally use and recommend, plus product gifting in exchange for honest review content.
What I Create
Deliverables built for the way your audience actually watches.
Video
- YouTube long-form (dedicated videos or integrations)
- YouTube Shorts
- Instagram Reels
- TikTok
Written
- Blog posts on therunawayreset.com
- Newsletter features
Stories & Social
- Instagram Stories (with link stickers)
For Your Brand
- UGC (unbranded) content licensed for brands to use across their own marketing
Let’s Work Together
If you’re a brand that serves women in transition, I’d love to hear from you.
Partnerships & press inquiries: